So rather than write the book that should have been written, this week I will provide a digest of the ideas of the book, chapter by chapter. I'll add something to 17-20 since that is the focus of this week's blog.
I'm at a loss for an image, so I will insert a shameless plug for my book, Reaching Tomorrow's Customers: Trends in Digital Marketing. It's free via Kindle Unlimited (or if you ask me, I'll send you an EPub!)
|My book on Digital Marketing.|
- Be a risk-taker.
- Be passionate.
- Don’t fall for “Get a life” or “Take it easy.“ Be ambitious (see passion).
- Dream about the future.
- Come up with a product, believe in it, and sell it.
- Be the best you can be.
- Pay attention to detail.
- Look out for the next big thing.
- Do R&D and learn new things.
- Make improvements.
- Make sure folks can find your product and go to the customer to make a sale.
- Pay attention to the budget and spend wisely, but don't cheap out.
- Improve efficiency through strategic partnerships.
- You, the entrepreneur are a product. Sell yourself. Hey, see my book image to the right!
- Don't quit - persevere. Clear objectives should guide you. Set a goal and clear objectives. Use them to tell you when you have arrived. A setback can be assessed against the purpose and objectives. If the impediment is that Google is doing it now, well your goal just got stomped on and its time to create another goal. If your goal was to create an app and you found out that 4 others already exist, then persevering is foolish. If your objective was to be done in two weeks, and its been 2 weeks and you are only 1/2 done, then adjust your schedule and get moving. Figure out what got in the way.
- Don't accept a rejection from someone; don't quit too early. Sure, hit the wall, step back and then try again. There are situations where you can ask 100 people. So a rejection from one means there are 99 other people to ask. You can ask that first person again, or you can move on. In other cases, there are only one or two people (say, you invited your state's senators to come to your launch and both rejected you). Ok, dig deep and keep trying. You only have two options.
- Failure is just success in disguise. The business world is full of "learn from your failures" advice. It makes sense. But learn from your successes too. Learn from other people's failures. Learn from their successes too. I'd say the broader statement is "learn." Every chance you get, see what you can learn and apply that to your next activity.
- Be positive. That's easier said than done. The author says "I've never had a bad day." Most of us cannot say that; self-deception is not easy. But the point is, don't get down on yourself or your situation. Take each challenge as an opportunity to see something new. But really, it's okay to have a bad day. The good news is that the sun seems to keep rising every morning. Tomorrow (if this is not the movie Groundhog Day) there will be a new day. [Aside: I admit that I watch that film every year, but I spent 10 years in Pgh, so perhaps that it].
- Care about people and things. I suppose the alternate strategy is "don't care." We live in a scary world that apparently has to point out these kinds of things.
- Make people feel good. Praise is cheap and useful.
- Help others out (1.5-pages long chapter!).
- Shape your image of yourself.
- Connect with the media.
- Be truthful. Again, is the alternative to lie? I'm a big fan of "trust but verify."
- Don't burn bridges. I just watched the Great British Baking Show and one baker threw out his Baked Alaska components is disgust when the ice cream piece melted. Don't throw away things in anger. Don't keep everything either, but pause before you discard your creation.
- Be socially responsible.
- Give something back. What comes around goes around.
Reference: Schussler Steven, Karlins Marvin. It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring. Vol Reprint edition. New York: Sterling. February 7, 2012.