Before you Start

Any business idea starts with your values and is limited by your personality.

Values

• Do you care if the product causes harm to people? If not then selling tobacco is a great idea.
• Do you like things that pull people together? Perhaps a restaurant.
• Is healthy food your passion?
• Is being super fit important to you?
• Do you love the outdoors and nature? Is sustainability a word you use frequently?
• Do you seek out sleek and efficient solutions?
• Is your primary goal to make as much money as you can and become rich?
• Do you love technology? Do you seek out and have the latest gadgets?

Personality Factors. Are you:

• a loner? Do you resonate with people who like to be quiet and thoughtful?
• the life of the party? Do you like to be at the center of large conversation?
• comfortable on stage? Is it important to be adored by people?
• neat and tidy? Do you like simple and elegant solutions?
• impatient? Do you want things to be quicker?
• a great leader? Do all kinds of people follow you?
• a coach? Are you better with one to one coaching or a team? How big?
• a caregiver? Is taking care of people and helping them your passion?

If your business eventual business idea violates your values and doesn't fit your personality you may end up creating a monster and drags you down and leaves you empty - even if it succeeds.

So write down your values and describe your personality first. These are constraints to your potential entrepreneurship.